Whether you have hired a virtual assistant or social media specialist to write your social marketing plan or if you have written it yourself, now is the time to start implementing it.  The first thing that needs to happen is to create your branded profile at each social marketing site on your plan.  It is very important to keep this profile consistent and attractive in order to gain recognition.

If you are not comfortable with this task, you may hire a virtual assistant that is proficient in this area.  There are many social media specialist that can be found on the Internet and some even offer custom Twitter pages and custom Facebook Fan Pages.  If you will be doing this yourself, make sure that you use the same head-shot photo of yourself that is smiling and attractive.  If you prefer, you could use your logo.  One place this is especially important is on Twitter because other people have “rules” for themselves set up that they use to decide whether they would like to follow you.  One of the rules may be profiles without pictures will not be followed.  Get rid of that little Twitter bird and show us your face.

Take advantage of each spot on the pages where you are able to list your biographical information, website and contact information.  Using all the spots available will improve your “Google Juice” or presence on the Web.

Once you are comfortable with your professional presence, it is time to start interacting and building those relationships.

· Interact and build relationships
· Share your knowledge
· Twitter – spread your message and drive traffic
· Tools to measure
· How long does it take to see a return on your investment/influence
· Follow the right people on Twitter
· Inspire someone in your LinkedIn network
· Become the go-to person in your field
· Gain media attention

Please note: The above list may be added to or subtracted from as I feel necessary.

Posted via email from the eZone Secretary’s posterous