Once you have created the appropriate profiles for yourself and have begun to engage your network in conversation on your relevant platforms, it is time to begin sharing your knowledge in order to let people know what you are about and what you have to offer.  If you are a web designer, try providing some helpful tips about web creation.  A financial adviser could provide tips about how easy it is to set aside money for retirement investments.  Are you a salon or spa?  The topics are endless – provide knowledge regarding upcoming seasonal hairstyles, benefits of proper skin care, bust myths regarding acrylic nails!

Don’t feel that if you are sharing your knowledge in your particular field that you are providing others with the tools to do your job.  This just isn’t true.  What you are doing is positioning yourself as the expert in your field.  Dedicated readers will be able to learn all that you have to offer and will be more apt to contact you for your services!

Sit down and make a topic list of ways you do things or “secrets” in your field that Joe Average isn’t aware of.  No need to go into specific details here, just touching on the problem/issue and providing proof that you know the “work-around” or correct manner to handle it will be enough.  Let’s all get out there and spread our knowledge, now.

Future posts:

· Twitter – spread your message and drive traffic
· Tools to measure
· How long does it take to see a return on your investment/influence
· Follow the right people on Twitter
· Inspire someone in your LinkedIn network
· Become the go-to person in your field
· Gain media attention

Tags: social marketing, social marketing services, social media, social media specialist, social networking

This entry was posted on Tuesday, March 16th, 2010 at 11:07 am and is filed under Marketing: Social & Traditional. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.